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May 25
2008
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The Value of Presell PagesPosted by admin in Untagged |
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I have posted an article today concerning the value of presell pages as a method of increasing traffic to your primary affiliate program, while creating a sense of trust and credibility in the propect for what you are offering. Chances are, a prospect has seen the standard promotional sales page for your opportunity if he has been online for awhile, looking for opportunities. He may even have given your programs some previous thought and consideration. However, a presell page seizes the opportunity to interest your prospect by engaging him at a deeper level, perhaps giving the program more focused consideration that they had done at the outset when the page was first viewed.
Standard affililate sales pages are just that. Standard. They are created to produced the optimal amount of sign-ups from a variety of sources including Google, article directories and traffic exchanges. Good, tight sales pages do their job very well. However, they sometimes cannot overcome their most significant drawback--their sameness. No matter where your prospect views your affiliate program primary sales page, it is the same. While your prospect may be leaning toward the opportunity, they may also be a bit put off that the page appears multiple times in a variety of venues--which any major, succussful affiliate program would do.
That is where your presell sales page comes in. It will be unique. It will be different. It will present your business opportunity in your own voice, using whichever methods work well for you. You can test your methods and refine your presell pages. You can further enrich your presell pages with optimal keywords which are likely to draw target markets such as "work from home jobs for moms" or "work at home crafts". Such valuable keyword combinations can attract specific search engine users and target markets. Thereby, you can increase your traffic to your presell page, and through their, your primary opportunity. You also have the option of adding secondary opportunity links to your presell pages--not generally recommeded unless it fits with your overall theme and purpose.
So get busy and create your own unique presell pages. There are lots and lots of online tools for doing so, including content, photos, images, videos and the like. Become a master of the presell page, and you may start to look forward to those trips to the bank!














